Minimalism & Swiss Style

Also called: International Typographic Style, Swiss Minimal

A strict grid, a neutral grotesque, black on white and one signal red — clarity as the aesthetic.

“Swiss grid”Minimal & CleanEra: 1950s → todayCalmSeriousTrustworthy
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minimalism-swiss / landingEN
minimalism-swiss / landingTH
Customize

Try a palette, other colours, radius, density, display size and fonts on the preview. The copied prompt and theme export follow your choices; the style itself never changes.

Palettes

UI Lingo pool

Colours · Light

    Recipes may hard-code decorative colours, sizes or fonts, so a change can apply only in part, and the signature may not hold.

    Design keywords

    Say these words to ask for this style.

    strict gridflush-left typeneutral grotesquehairline rulesone accent coloursquare cornersgenerous whitespacenumbered sections

    Rooted in 1950s Swiss posters, this style lets typography and alignment carry the whole design. Layouts sit on a visible 12-column grid, headings are large and flush-left, decoration is replaced by rules (hairlines) and numbering, and colour is almost absent apart from a single accent. Corners are square and shadows do not exist.

    Best for

    • Studios, architects and agencies
    • Corporate sites and annual reports
    • Documentation and B2B SaaS
    • Museums and cultural institutions

    Avoid for

    • Kids and playful consumer apps
    • Brands that need warmth and emotion
    • Gaming

    ✓ Do

    • Align everything to a 12-column grid
    • Create hierarchy with size and weight only
    • Red only for small marks (squares, 2px underlines, numerals) plus one closing red CTA block

    ✕ Don't

    • No shadows, gradients or rounded corners
    • Don’t centre long text
    • Don’t add decorative illustrations

    Not to be confused with

    On mobile

    Use a 4-column grid with 20px gutters, a large left-aligned title per screen, and hairline-separated lists instead of cards.

    Prompt builder

    Paste into Claude, Cursor, v0, Lovable or any coding agent to recreate this style.

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